"Legacy of Resilience and Innovation"
The legacy of resilience and innovation reflects a history of overcoming challenges and pioneering progress, inspiring future generations to push boundaries and create lasting change.
"Celebrating Strength, Heritage, and Progress"
Celebrating Strength, Heritage, and Progress emphasizes the enduring power of cultural identity, the rich traditions passed down through generations, and the continuous journey toward growth and achievement.
Unity
Black unity represents the strength and solidarity found in shared experiences and cultural heritage, empowering communities to overcome challenges and achieve collective progress. It fosters a sense of belonging and mutual support, driving social change and amplifying voices across diverse platforms.
Culture
Black History Month is important to our brand, Preferable, as we honor the legacy of Black athletes who have not only excelled in their sports but also challenged societal barriers and pushed for equality. From Jackie Robinson breaking baseball’s color barrier to Serena Williams redefining tennis, Black athletes have inspired generations with their resilience and excellence. Icons like Muhammad Ali and Florence Griffith-Joyner not only shaped sports but also influenced social movements. At Preferable, we honor these trailblazers by crafting apparel that embodies strength, unity, and empowerment.
穆罕默德·阿里
穆罕默德·阿里凭借其无与伦比的技巧、魅力和自信彻底改变了拳击运动，成为全球偶像和黑人在体育界卓越的象征。在拳击场之外，他利用自己的平台大声反对种族不平等，使他成为黑人赋权和民权的有力代言人。
杰基罗宾逊
1947 年，杰基·罗宾逊打破了美国职棒大联盟的肤色障碍，成为联盟中第一位黑人运动员，为职业体育的种族融合铺平了道路。他的勇气和运动精神不仅改变了这项运动，还激励了未来几代黑人运动员在所有运动项目中挑战种族障碍。
科林·卡佩尼克
科林·卡佩尼克利用自己作为 NFL 四分卫的平台，在奏国歌时下跪，抗议种族不平等和警察暴力，引发了全国范围内关于系统性种族主义的讨论。尽管面临个人和职业上的后果，他仍勇敢地捍卫公民权利，这使他成为体育和黑人文化中行动主义的有力象征。
